Silicone-free formula instantly conditions, smooths, softens and detangles. When used with blonde revival™ purple toning shampoo, this triple-action system delivers a brighter, illuminated beautiful blonde result after just one use:

• Reawakens salon-fresh blonde color – Violet rich pigments help neutralize unwanted yellow or brassy tones for a brighter, more illuminated result. 8X* the toning pigments for our coolest blonde yet**
• Revives softness – A blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair – returning incredible softness to each strand
• Restores smoothness – Instantly resurfaces the hair fiber leaving it feeling smooth and healthy
• For additional nourishment, contains a conditioning blend of naturally derived emollients, jojoba, sunflower and macadamia nut
• 96% naturally derived*
• Ideal for blonde, grey or naturally silver hair
• Vegan. Cruelty free. Sulfate-cleanser free. Silicone free

Aveda's own pure-fume™ aroma with osmanthus, certified organic orange and cedarwood

*From plants, non-petroleum minerals or water.
**When compared to Aveda Blue Malva.

Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.

Features progressive toning benefits and can be left on for up to three minutes depending on the desired amount of neutralizing. Apply to wet hair after using blonde revival™ purple toning shampoo. Leave in 1-3 minutes. Rinse thoroughly. Toning results can vary.

Ingredients: Water\Aqua\Eau, Cetearyl Alcohol, Propanediol, Tricaprylyl Citrate, Heptyl Undecylenate, Behentrimonium Methosulfate, Dicetyldimonium Chloride, Squalane, Helianthus Annuus (Sunflower) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Passiflora Edulis Seed Oil, Euterpe Oleracea Fruit Oil, Oryza Sativa (Rice) Bran Oil, Glycine Soja (Soybean) Oil, Ethyl Macadamiate, Stearamidopropyl Dimethylamine, Cocamidopropyl Pg-Dimonium Chloride Phosphate, Caprylyl Glycol, Lactic Acid, Tocopherol, Cetyl Hydroxyethylcellulose, Isopropyl Alcohol, Behenyl Alcohol, Fragrance (Parfum), Limonene, Citronellol, Amyl Cinnamal, Geraniol, Hydroxycitronellal, Potassium Sorbate, Phenoxyethanol, Ext. Violet 2 (Ci 60730) <ILN49091>

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

1.4 fl oz/40 ml: Tube is minimum 65% post-consumer polypropylene. Recycling is limited. Please contact your local recycling program.

6.7 fl oz/200 ml: Tube is minimum 65% post-consumer polypropylene. Recycling is limited. Please contact your local recycling program.

First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.