Learn how we give back to the community

Mission of care for the world.

Our mission at Aveda is to care for the world we live in, from the products
we make to the ways in which we give back to society. At Aveda, we strive
to set an example for environmental leadership and responsibility, not just
in the world of beauty, but around the world.

Horst Rechelbacher, Founder

WATCH MORE

As the first company to sign the Ceres Principles in 1989, we have long supported helping tackle some of the world’s biggest sustainability challenges. We work with nonprofit and NGOs around the world to help provide and protect clean water; benefit communities; support human rights; and preserve and enhance biodiversity.

Clean water.

Since 1999, our employees, salons and spas, institutes, experience centers and customers have dedicated Earth Month to raising funds for clean water at home and around the world.

Together, we have raised over $72M to date for nonprofit clean water organizations, providing safe water to over 1.5 million people and protecting thousands of watersheds in communities where we work and live.

Our global partner, charity: water, has completed over 170K projects since 2006 and brought clean water to over 20 million people in 29 countries around the world*.

We have raised over $6.7M since our partnership with charity: water began in 2018 — enough to impact over 152K people in India, Nepal, Madagascar and Ethiopia. Each year, this number continues to grow.

Every cent donated to charity: water during our campaign directly funds clean water projects.

Clean water changes everything: The lives of individuals, their communities, and in turn, the world.

HERE’S HOW

TIME
People get hours back in their day when they no longer must travel to access clean water.

HEALTH
Communities are stronger and healthier when there is safe drinking water.

EDUCATION
Children miss less school because of water-based illnesses and have more time to study.

PROSPERITY
Women have more agency to earn an income and support their families.

LEARN MORE

^*Please note, this link take you directly to charity:water.

Community story.

Clean water gives people time back
in their lives. For Maya Devi, that
time means precious time for family.
For her daughter Sarmila, it means
time for education. And overall, it
means time for each other. Hear from
both of them how clean water changes
everything.

WATCH NOW

The Yawanawá.

A 33-year ecosystem protection partnership with the Yawanawá people of northern Brazil.

WATCH VIDEO

Cruelty-free breast
cancer research

The Breast Cancer Research Foundation® (BCRF) is a
nonprofit organization founded in 1992 by Evelyn H.
Lauder and is the only national organization
dedicated to funding clinical and genetic research on
breast cancer at medical institutions across the
country, including Columbia University.

OUR EVENT

University of Minnesota
Bee Squad

Our corporate campus in Blaine, MN is situated on 58
acres of National Wildlife Federation–certified wildlife
habitat, and includes a 3.6-acre pollinator-friendly
solar array. The University of Minnesota Bee Squad
helps us care for the over 100,000 honeybees who
call our campus home.

^*WHO/UNICEF Joint Monitoring Programme 2023.
^**Estimate, final impact figure to be determined when all projects are completed giving these communities the access to clean water they need to survive and prosper.