Free shipping & 4 free samples on $65+ orders
Take our hair quiz to find the right products for you
We’re still shipping during the strike. Learn more.
Find Stores & Salons
Join A+ Rewards
cart 0 close
cart 0 close
Hello
Sign in | Create Account
Join A+ Rewards My Account | Sign Out
cart 0 close
Join A+ Rewards Sign in My Account Find Stores & Salons
Need Help? Orders, Returns / Exchange, Shipping & More
English
Shopping Bag
( 0 )
VIEW

Coily, curly & wavy hair

Find your hair type

100% VEGAN      •      LEAPING BUNNY APPROVED      •      B CORP CERTIFIED

Coily hair favorites (4A - 4C)

Create a plant-powered routine with our go-to products for coily hair.

What’s my hair type?

be curly advanced™ coil definer gel
Protects coils and tight curls from frizz in high humidity, defines and adds shine.
Earn CA $47.00
8.8 fl oz / 250 ml
Add to Bag
be curly advanced™ co-wash
Conditions and gently cleanses curls and coils between wash days without stripping.
Earn CA $65.00
11.8 fl oz / 350 ml
Add to Bag
be curly advanced™ intensive curl perfecting masque
Smooths, deeply conditions and adds shine to curls, coils and waves.
Earn CA $84.00

  • 6.7 fl oz / 200 ml CA $84.00

  • .85 fl oz / 25 ml - travel size CA $19.00

 Add to Bag
be curly advanced™ curl perfecting primer
Preps curls, coils and waves for styling products and protects hair from the drying effects of the sun.
Earn CA $54.00
6.7 fl oz / 200 ml
Add to Bag
be curly advanced™ shampoo
Conditions and gently cleanses curls and coils between wash days without stripping.
Earn CA $47.00
8.3 fl oz / 250 ml
Add to Bag
nutriplenish™ daily moisturizing treatment
Immersive leave in cream leaves hair nourished, replenished and moisture-rich.
Earn CA $57.00

  • 1.4 fl oz/40 ml - travel size CA $19.00

  • 5 fl oz/150 ml CA $57.00

 Add to Bag
nutriplenish™ multi-use hair oil
Provides nutrient-powered hydration and shine.
Earn CA $67.00
1 fl oz/30 ml
Add to Bag
scalp solutions exfoliating scalp treatment
Scalp exfoliator removes excess sebum and buildup.
Earn CA $67.00

  • .85 fl oz/25 ml - travel size CA $19.00

  • 5 fl oz/150 ml CA $67.00

 Add to Bag
Shop our best products for coily hair, including 4A hair, 4B hair and 4C hair

COILY HAIR TIPS

Find expert advice on everything coils, from refreshing braids to making styles last longer.

GO NOW

Curly hair favorites (3A - 3C)

Explore curl creams, hair and scalp treatments and other clutch formulas for curly hair.

What’s my hair type?

AWARD WINNER
be curly advanced™ curl enhancer cream
Protects curls and waves from frizz in high humidity, hydrates and adds shine.
Earn CA $47.00

  • 1.4 fl oz / 40 ml - travel size CA $19.00

  • 6.7 fl oz / 200 ml CA $47.00

 Add to Bag
be curly advanced™ shampoo
Conditions and gently cleanses curls and coils between wash days without stripping.
Earn CA $47.00
8.3 fl oz / 250 ml
Add to Bag
be curly advanced™ conditioner
Moisturizes, detangles and protects curls, coils and waves from humidity.
Earn CA $54.00
8.3 fl oz / 250 ml
Add to Bag
BEST SELLER
nutriplenish™ leave-in conditioner
No rinse leave-in hydrates and replenishes hair for 72 hours.
Earn CA $57.00

  • 1 fl oz/30 ml - travel size CA $19.00

  • 6.7 fl oz/200 ml CA $57.00

 Add to Bag
nutriplenish™ replenishing overnight serum
Overnight hair treatment increases hydration by 2x in one night.*
*Laboratory testing on tresses
Earn CA $72.00
3.4 fl oz/100 ml
Add to Bag
botanical repair™ strengthening overnight serum
Bond-building repair and split end treatment works while you sleep.
Earn CA $72.00

  • 1 fl oz/30 ml - travel size CA $26.00

  • 3.4 fl oz/100 ml CA $72.00

 Add to Bag
scalp solutions overnight scalp renewal serum
Scalp serum improves scalp hydration and barrier strength overnight.
Earn CA $72.00
1.7 fl oz/50 ml
Add to Bag
scalp solutions refreshing protective mist
Refreshes and provides all day scalp protection.
Earn CA $67.00
3.4 fl oz/100 ml
Add to Bag
Curly hair tips

CURLY HAIR TIPS

Learn how to care for curly hair with pro advice from our texture experts.

GO NOW

Wavy hair favorites (2A - 2C)

Take care of wavy hair with plant-powered styling creams, treatments and more.

What’s my hair type?

be curly advanced™ shampoo
Conditions and gently cleanses curls and coils between wash days without stripping.
Earn CA $47.00
8.3 fl oz / 250 ml
Add to Bag
be curly advanced™ conditioner
Moisturizes, detangles and protects curls, coils and waves from humidity.
Earn CA $54.00
8.3 fl oz / 250 ml
Add to Bag
be curly advanced™ curl perfecting primer
Preps curls, coils and waves for styling products and protects hair from the drying effects of the sun.
Earn CA $54.00
6.7 fl oz / 200 ml
Add to Bag
AWARD WINNER
be curly advanced™ curl enhancer cream
Protects curls and waves from frizz in high humidity, hydrates and adds shine.
Earn CA $47.00

  • 1.4 fl oz / 40 ml - travel size CA $19.00

  • 6.7 fl oz / 200 ml CA $47.00

 Add to Bag
BEST SELLER
nutriplenish™ leave-in conditioner
No rinse leave-in hydrates and replenishes hair for 72 hours.
Earn CA $57.00

  • 1 fl oz/30 ml - travel size CA $19.00

  • 6.7 fl oz/200 ml CA $57.00

 Add to Bag
AWARD WINNER
botanical repair™ bond-building flash treatment
In-shower rinse strengthens, smooths and adds shine in 10 seconds.
Earn CA $72.00
5 fl oz / 150 ml
Add to Bag
nutriplenish™ treatment masque light moisture
Lightweight superfood-infused hydration masque hydrates, treats and replenishes moisture.
Earn CA $68.00

  • .85 fl oz/25 ml - travel size CA $19.00

  • 5 fl oz/150 ml CA $68.00

 Add to Bag
botanical repair™ bond-building styling creme
Creates hold, repairs hair and builds bonds while styling.
Earn CA $49.00

  • 1.4 fl oz/40 ml - travel size CA $19.00

  • 5 fl oz/150 ml CA $49.00

 Add to Bag
Shop our best products for coily hair, including 4A hair, 4B hair and 4C hair

WAVY HAIR TIPS

Find out how to define waves in hair, manage frizz and more with the help of our texture experts.

GO NOW

Now trending on social:
Our favorite user-generated curls.

Take our hair & scalp check quiz to find a customize hair regimen just for you

Transform your curls with
our expert recommendations

TAKE THE QUIZ

Plant-powered hair care rooted in nature.




 

LEARN MORE