Learn more about our environmental initiatives

Environmental leadership and responsibility.

A force of nature since 1978.

The wellbeing of animals, people and planet guides our
ingredient selection and sourcing practices:

• 100% vegan ingredients
• Suppliers held to social, ethical and environmental metrics
• Sourcing communities benefit from meaningful, on-the-ground programs
that protect and enhance their environmental and social ecosystems

Our key ingredients.

See what they do and where they come from.

DIVE IN

Transparent & traceable.

We track our ingredients from the source
to ensure quality and responsible practices
throughout the supply chain.

TAKE A LOOK

Naturally derived¹ aromas crafted from plants and flowers.

All our aromas are created and manufactured in-house.
We artfully layer each aroma and match it to its product to
create a mind-body connection.

Our B Corp^™ Certification².

We meet high standards of verified social
and environmental performance, transparency
and accountability in the world.

READ ALL ABOUT IT

Minimal packaging with maximal recyclables.

For over 20 years, our packaging decisions have been guided
by responsible principles and creative passion.

• Reduce the size, weight and production processes of packaging whenever possible

• Offer packaging that can be widely recycled whenever possible

• Use as much recycled content/PCR as commercially possible without
affecting the efficacy of the product

• Challenge suppliers to innovate their packaging using a sustainability lens

THERE'S MORE

We are proud to have been the first beauty company to use 100% post-consumer recycled PET in
a product package. Today, 95% of PET bottles and jars contain 100% post-consumer recycled resin
and more than 80% of our HDPE bottles are minimum of 80% PCR resin³.

Our approach
to carbon neutrality.

We use 100% renewable electricity fueled by our
3.6 acre, 1.52MW onsite solar array, plus wind power
credits and offsets. In 2007, we were the first beauty
company to begin manufacturing with 100% wind power
at its primary facility. Our primary manufacturing facility
has also achieved Zero Industrial Waste to Landfill status.

THERE'S MORE

We purchase carbon offsets to neutralize remaining emissions:

• The portion of the electricity and natural gas consumed in the
manufacturing of our products by our third-party suppliers
who do not already offset their carbon emissions
(Project: Panama Wind Energy Project in Maharashtra, India)

• Aveda offsets carbon emissions from Canadian shipping^*

• Propellants in our aerosol hairsprays (Project: Panama Wind Energy
Project in Maharashtra, India)

Aveda.ca is powered by renewable electricity⁴.

¹Per ISO 16128 standard, from plant sources, non-petroleum mineral sources, and/or water.
²Aveda’s B Corp™ certification includes Aveda’s corporate headquarters, Aveda products produced at its corporate headquarters, and Aveda corporate-owned retail stores.
³Based on FY22 production volume shipped to distribution facilities.
⁴Aveda is providing funding to the Doe Mountain Improved Forest Management Project to offset CO2e emissions from deliveries made from our Aveda Canada fulfillment center to our consumers' home delivery addresses (excludes buy online and pick up in-store and same-day delivery).
⁵Doe Mountain Forestry Project, United States (Johnson County, TN)
⁶The Doe Mountain Improved Forest Management Project protects a stretch of mixed-hardwood forest across 8,600 acres in Northeastern Tennessee. Management of the area includes natural forest growth and non-commercial maintenance harvests to promote forest health and support carbon sequestration. The Doe Mountain project is verified under the American Carbon Registry and is estimated to have an emissions reduction of 38,000 metric tons of CO₂ per year.
⁷The electricity used to power our e-commerce data center in The Americas is covered by renewable energy certificates.