Since hair is porous, it soaks up products through the cuticle layer, which is why the order of product use is key. The LOC method helps ensure each product is properly layered to deliver the most benefits to your hair.

All the right LOC method products

To get started with this method, you’ll want to get to know our ultra-hydrating nutriplenish™ collection, which contains the vegan hair products you’ll need. 94% naturally derived,^* this vegan line is powered by nutrient-dense superfoods that deliver intense hair moisture to every strand. Organic pomegranate oil, rich in omega-5, helps hydrate and revitalise dry, depleted hair while mango butter is full of lipids that help nourish and smooth. Luxe coconut oil uses essential fatty acids to help moisturise for further hydration and softness.

While the LOC method begins after you step out of the shower, you can jumpstart your hair hydration routine with your preferred nutriplenish™ shampoo and conditioner. Our collection includes light and deep moisture formulas, to suit what your hair needs. You can find which is right for you here.

Renée advises to first cleanse hair with your go-to nutriplenish™ shampoo or you can use be curly™ co-wash. Next, condition hair with your nutriplenish™ conditioner, then detangle and rinse thoroughly.

After you shampoo and condition, you’ll need these essentials for the LOC method: our nutriplenish™ leave-in conditioner, the multi-use hair oil and our newest nutriplenish™ addition, the daily moisturizing treatment.

The LOC how-to

Before diving into each step of the method, you should know Renée’s top LOC secret for achieving defined waves, curls and coils. “Try to use fingers predominantly throughout this process to help work product into hair,” she tells us. “Separating hair into sections for each product application also helps distribute products evenly.”

STEP 1: LEAVE-IN CONDITIONER

Grab your nutriplenish™ leave-in conditioner and lightly mist on clean, damp hair. For fine to medium hair, apply mid-shaft to ends only. Those with thick and highly textured hair can apply from roots to ends. Do not rinse.

98% naturally derived,^* this lightweight spray hydrates and replenishes hair for up to 72 hours. It also helps detangle and protects from thermal styling up to 450 degrees. We formulated it with sand ginger, which acts as a naturally derived filter to help protect hair from the drying effects of the sun. Winner of the 2020 Glamour Beauty Awards for the Best Pro Leave-In Treatment,^** it will leave your hair soft and manageable.

STEP 2: OIL

After using the leave-in conditioner, pump the desired amount of nutriplenish™ multi-use hair oil into hands. If you’re not familiar with how much your hair will need, start with a smaller amount. Rub palms together and apply to ends or concentrate on other dry areas of hair. If your hair seems to need more, you can add more oil, little by little.

Our nutriplenish™ multi-use hair oil is the ultimate hair multi-tasker and 100% naturally derived.^* A concentrated blend of 5 power oils delivers nourishing hydration to every strand.

STEP 3: CREAM

Next, it’s time for the nutriplenish™ daily moisturizing treatment. Similar to the oil application, apply a small amount of the sumptuous creme to hair first and add more based on the dryness of your hair. The length of your hair will also determine how much to use.

99% naturally derived,^* our latest hydrating hair product immerses dry hair in 8x the superfood complex of oils and butters for 4x the hydration.^*** You’ll love its luxe, creamy texture, while the fast-absorbing formula wraps up your morning LOC routine quickly.

If you’re wondering how often to do the LOC method on natural hair, Renée recommends using this technique after every cleanse. “This is great to do every 3 days to 2 weeks, depending on your curl pattern, lifestyle or hair needs,” Renée says.