Whether you have fine strands, bouncy curls or tight coils, your hair type and texture are all your own. Which means, when dry hair strikes, finding the unique nourishment your hair needs is key to your healthiest look yet.

We’re committed to creating high-performance hair care that caters to the full range of hair types, hair textures, colors and cuts. Our scientists are innovators in biotech beauty, where green chemistry meets hair care innovation, to formulate powerful, 100% vegan products.

The nutriplenish™ collection features an array of superfood ingredients like organic pomegranate oil, organic coconut oil and lipid-rich mango butter to nourish all hair types and textures, promoting coveted shine, improved softness and must-have manageability. Learn how to uncover a just-for-you hydrating hair care routine below.

Healthy hair is hydrated hair

Dry hair happens for a variety of reasons: seasonal weather changes, excessive heat styling and even the use of overly harsh hair care products. That’s why all hair types from 1A to 4C need a boost of moisture and hydration.

But first, let’s dive into what dry hair looks and feels like. Dry hair translates to tresses that are depleted of lipids, a.k.a essential molecules that keep your hair looking healthy, shiny and strong. Dry hair feels brittle to the touch, breaks easily and loses its shine. Hair that’s properly hydrated looks visibly healthy, is shiny and feels soft to the touch.

Bringing out your best hair yet starts with hair care rooted in hydration. Our nutriplenish™ collection offers an array of 100% vegan products to help you build a customized, moisturizing hair care routine.